Context
We establish what the gallery is trying to achieve, how the website is managed and where the present friction is felt.
The Digital Authority Audit
See the whole digital system, not another list of SEO errors.
A rigorous, gallery-specific assessment of the relationship between your website, your authority and the way serious interest becomes an enquiry.
£350 · Delivered within 48 hours
The delivery period begins when the agreed brief and payment have been received. We confirm the deadline by email before starting.
Designed around how galleries actually work.
A gallery website is not an ordinary ecommerce site. Artists, artworks, exhibitions, editorial content, inventory systems and private conversations all interact.
The audit accounts for that complexity. It considers both the public experience and the operating decisions behind it, identifying improvements that are commercially useful, proportionate and maintainable.
The process
Evidence first. Priorities second.
Evidence
We examine the site as search engines, AI systems, collectors and gallery staff encounter it, not simply as it appears on screen.
Judgement
We separate structural constraints from content gaps, operational habits and opportunities that can be acted upon quickly.
Roadmap
You receive prioritised recommendations, ownership and sequencing: what to do, why it matters and what can wait.
What we examine
Eight connected areas, inspected in practical detail.
The precise sample depends on the gallery and the access agreed. The audit looks beyond the homepage and checks representative artist, artwork, exhibition, editorial, information and enquiry pages together.
Crawling and indexation
HTTP status, robots instructions, XML sitemaps, redirects, duplicate routes and the pages search engines have actually indexed.
Can the intended pages be found, accessed and selected?
Canonicals and site architecture
Canonical URLs, preferred artist and artwork routes, navigation depth, URL consistency, orphan pages and internal linking between editorial and commercial content.
Is authority consolidated around the right page?
Page-level SEO
Titles, meta descriptions, headings, copy structure, image names, alternative text and the search intent served by priority artist, artwork, exhibition and service pages.
Does each important page explain its specific value?
Schema and AIEO
Structured data, JSON-LD, stable entity identifiers, organisation and artist facts, authorship, dates, sources and the original evidence available to AI answer systems.
Can machines interpret the gallery’s expertise accurately?
Content authority
Artist context, exhibition narratives, collector guidance, press evidence, expertise signals, content gaps, duplication and the connection between useful editorial material and represented work.
Is the gallery saying something distinctive and supportable?
Experience and accessibility
Mobile layout, image delivery, Core Web Vitals, navigation clarity, text alternatives, legibility, keyboard use and obvious barriers on representative page types.
Can people use the site comfortably when it matters?
Enquiries and measurement
Calls to action, artwork context, contact routes, delivery tests, analytics definitions, Search Console evidence and the distinction between a click, a genuine enquiry and a commercial outcome.
Does serious interest have a dependable next step?
Governance and resilience
Publishing ownership, content standards, update triggers, stale information, domain and account dependencies, backup coverage and the ability to recover or move the public website.
Can the gallery maintain and protect what it has built?
How a finding is built
Every priority must survive four questions.
Automated tools can expose signals; they cannot decide what matters to the gallery. We combine technical evidence with commercial and operational judgement.
Evidence
The affected URLs, screenshots, source checks or authorised account observations.
Meaning
A plain-language explanation of the business or operational consequence.
Action
The required work, owner, dependency and sensible order of implementation.
Proof
A defined acceptance check so completion can be verified rather than assumed.
Evidence may includePublished pagesHTML and metadataSearch ConsolePage-speed testsCMS recordsEnquiry journeys
What you receive
A decision document, not a data dump.
The report is written for a director: enough technical specificity to support action, with the commercial meaning made clear.
- Red-amber-green executive scorecard recording strengths and weaknesses
- Executive diagnosis of the principal commercial and operational constraints
- Evidence-backed findings linked to affected pages and representative examples
- Technical explanations covering matters such as canonicals, schema and indexation
- Prioritised 90-day implementation register, with quick wins separated from structural work
- Owners, dependencies and acceptance checks for each recommended action
- Measurement plan distinguishing implementation from later search or enquiry outcomes
See the output
Read a sample audit.
See the SEO and AIEO work that turns a website into a stronger route to discovery and collector enquiries.
This eleven-page sample follows The Unknown Gallery, a fictitious independent gallery. After a short introduction, a red-amber-green executive scorecard assesses ten areas, including what is already working. The detailed report then covers canonical URLs, indexation, schema, content, mobile use and enquiries, followed by an implementation register and measurement plan. Your commissioned audit is tailored to your gallery and the agreed scope.
A clearly fictional example informed by practical gallery website work. No registration required.
Download the sample audit (PDF, 11 pages)A good fit
The audit is built for galleries that…
- Have invested in a strong visual identity but need greater digital performance
- Use Artlogic or a comparable gallery platform
- Want an independent view before commissioning more work
- Need priorities that a small team can realistically sustain
Not a good fit
It is not designed as…
- A generic automated SEO report
- A promise of instant rankings or AI citations
- A high-volume marketing package
- A recommendation to replace technology without evidence
Start with context
Tell us what is not working as well as it should.
We will respond with an initial view of whether the Digital Authority Audit is the right next step.
£350 · Delivered within 48 hours
The delivery period begins when the agreed brief and payment have been received. We confirm the deadline by email before starting.